If you’re going to use your social platforms to connect with your audience, you need to make sure you’re using them well. And that requires using both social media management and social media marketing. While these might sound like the same thing, they are two necessary components of your digital marketing strategy.
What is Social Media Management?
Social media management involves having an account on any social platform(s), creating and distributing content on those platforms, and managing engagement with your audience (responding to comments or messages, maintaining your profile information, holding giveaways, etc.). Social media management ensures you’re using your social accounts intentionally and authentically.
What is Social Media Marketing?
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
With social media marketing, you are creating and publishing content with a specific purpose: to engage visitors and direct them to your website. Social marketing can also involve the use of advertising to grow your following and expand your reach.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.